Kenmore: The Most Awarded Brand in the Industry

March 20, 2014 by Kenmore


It’s official, Kenmore is the Most Awarded Brand In The Industry.* We’ve been exceeding expectations for over 100 years and have been in the lives and homes of over 100 million Americans.

What’s our secret? It’s simple: We listen to our customers. Whether it’s during online research, at the store or even when the appliance is placed in their homes, we want to be there every step of the way. We react to their praises and gripes, what features they want, and any other feedback we can get. The we take this insight to our manufacturers during the design process to make our appliances quieter, faster, cleaner, roomier, and better.

This process enables us to deliver more awarded and highly rated products than any other brand. And now we’ve made it even easier for you to find the top appliances you want to bring home with our Performance Badge System. Performance appliances are rated with up to three unique badges.

The Performance Leader Badge indicates that the Kenmore appliance has certain performance qualities, such as speed, capacity, cleaning and others that are unbeatable in their class.

The Kenmore Exclusive Badge indicates that the appliance has exclusive features, found only at Sears, that deliver better performance. For example, our “Tilt & Take” freezer drawer on our Bottom Mount Refrigerators or our dishwashers with 360º Power Wash Plus and “TurboZone.”

The 3rd Party Endorsed Badge indicates that the appliance has been evaluated, awarded and highly rated by third parties, so you can be confident that even outside experts have selected this model to receive their endorsement.

Together, these highlight the fact that Kenmore is the most awarded and highly rated brand in the industry. We’re not one of the very top appliance brands simply because we sell appliances to millions of households. We’re one of the top brands because we research, design and create the most awarded line-up of appliances you can buy. And after over 100 years, we feel like we’re just getting started.

Performance Starts Here.

*Based on results from leading consumer publications and rating services


The Kenmore brand represents 100 years of trusted performance, backed by exclusive features and innovations that no other brand can bring to the table. We’re always evolving to ensure day-to-day tasks are taken care of with faster cooking, better cleaning and more living throughout the home.