We’ve said it before, but it bears repeating: nothing is more fundamental to your overall well-being and quality of life than clean, fresh water that’s free of unwanted contaminants and dissolved minerals.

For generations, Kenmore has been committed to enabling better, cleaner water across the U.S. and we strongly believe in the benefits soft water can bring to your home, your life, and your family. And better still, it’s a relatively easy upgrade that can elevate the value of your home, save money over time and make life just a little better for you, every single day.

Better skin and hair

Let’s be honest, everyone likes to look their best whenever possible. But that can be hard if your skin is dried out and your hair is dull and unmanageable. The truth is, hard water can rob both your skin and hair of their natural brightness, moisture and texture.

Upgrading your home’s water supply to soft water can improve your appearance virtually overnight. Unlike hard water, which strips your skin of its natural oils, soft water allows your skin to retain moisture, leaving it soft, smooth and well-nourished. Goodbye skin irritation, hello naturally radiant complexion!

Soft water also does wonders for your hair, allowing your shampoo and conditioner to work their best and preventing mineral deposits from forming on your scalp. The result: healthier, more manageable hair with a newfound luster.

Healthier appliances and plumbing

If your appliances could talk, they’d thank you for switching to soft water. Hard water often leads to mineral deposits and scale buildup in water-using appliances like dishwashers, washing machines, and water heaters. These deposits can clog pipes, reducing efficiency and forcing appliances to work harder and less efficiently, which can shorten their lifespans.

Soft water in your home reduces mineral build-up and keeps your appliances running smoothly, saving on maintenance costs and extending their life. It’s a smart investment that pays off in the long run.

A sparkling, spot-free shine

Soft water makes it easier to keep your homeware essentials clean. Whenever you wash your dishes, glassware, sinks, counters and smooth surfaces, soft water helps give you a spotless shine that’s free from streaks caused by mineral residue. And (pardon the pun), that’s a nice reflection on you.

The effectiveness of soap and cleaning products is boosted by soft water, making your cleaning efforts more efficient without all the scrubbing and “elbow-grease”. Stubborn stains come out easier while you work smarter, not harder.

Other soft water benefits

By removing calcium, magnesium, sediment and other impurities from your water supply, an efficient Kenmore water softener treats you and your family to quality water that makes life better in ways you might not expect.

✔️ You’ll find less of that nasty build-up on tubs, showers, sinks, faucets and wall tiles.

✔️ Enjoy whiter and brighter laundry, using up to 50% less detergent*.

✔️ Clothes last longer due to less hard-water residue in fabrics.

✔️ Up to 29%* less energy consumption of your water heater due to reduced scale build-up*.

✔️ A decreased amount of cleaning agents and excess water going down the drain and back into your community’s groundwater and/or water system.

Soft water is not hard

Clean, soft water is an under-appreciated bonus that can improve your home and enhance your well-being, all day and every day. Best of all, the cost of soft water is a lot more affordable than you might imagine.

To discover the difference a Kenmore water softening system can make in your home, take just a moment or two to explore our softener lineup.

Kenmore 350 Water Softener

A 32,000-grain softener featuring a salt monitor for ultimate efficiency and a high-flow valve that ensures your water pressure remains strong. Learn more.

Kenmore 420 Water Softener

With helpful water and salt usage monitors, the 40,000-grain Kenmore 420 is ready to serve larger households while maintaining a normal level of water pressure with its ultra flow valve. Learn more.

Kenmore Elite 520 Hybrid Water Softener + Filter

This all-in-one water softener and whole home filter system provides all the benefits of soft water while also reducing large particles and chlorine taste and odor throughout your home. No filter changes required. Learn more.

*Source: EcoWater Systems, Kenmore’s manufacturing partner