2018 J.D. Power Awards: These Two Are for You

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Kenmore was awarded two J.D. Power Awards in the 2018 Kitchen Appliance & Laundry Satisfaction Study. Thanks to you, we were voted Highest in Customer Satisfaction for both French Door Refrigerators and Clothes Dryers.

Here at Kenmore, our customers are the starting point for everything we do. We take pride in designing products around your wants and needs. Which is why we’re always especially excited to receive recognition that reflects the voice of the people.

Don’t get us wrong, we’re happy to be awarded for performance based on rigorous testing (we’re looking at you, Consumer Reports and Reviewed). And while we’re humbled to be one of the most awarded and highly rated brands in the major appliance industry, it’s the recognition that comes from our customers that gives us the warm fuzzies.

“Our goal has always been to meet our customers’ needs,” said Lori Wood, DVP Product Management & Brand Management who has been in the Kenmore family for 38 years. “We pride ourselves on being incredibly reliable and trustworthy. It’s all about giving our customers a great product that does what they need it to do. Not what we think it needs to do — but what they need it to do.”

A history of innovation

From automating laundry back in 1933 to introducing the first automatic electric clothes dryer in 1949, Kenmore has been on the cutting edge of innovation for more than a century. More recently, we introduced large-capacity and front-load washers and dryers, and developed the first Grab-N-Go™ refrigerator door.

“When we bring new innovation to the market, we make sure it’s meaningful innovation,” said Wood. “We do a great deal of consumer research to find out what their needs are, and we develop from there.”

You asked, we listened

Many of the popular features found on our award-winning appliances are the direct result of your feedback. For the J.D. Power Awards, Kenmore’s French door refrigerators were rated #1 for ease of use, features, price, and performance and reliability. Our Kenmore Elite clothes dryers won for features, price, warranty, and styling and appearance.

When it comes to refrigerators, you told us that you wanted more space that you could actually use. So we gave you more capacity and a way to organize all that space with split and adjustable shelves. We did the same for our expansive freezers, with adjustable sections and drawers that make it easy to find what you need quickly.

You told us that your kids are mashing all of the myriad buttons on your fridge dispenser, and that it’s looking a little busy with all those options. So we introduced the streamlined Simple Select Dispenser to keep the design sleek — and discourage curious fingers. Now controls like the filter replacement indicator are easily visible inside the fridge.

When it comes to your clothes, you told us that you didn’t want to cause unnecessary wear by overheating them while drying. We heard you, which is why we added two moisture sensors in both the front and back of the dryer to prevent harsh over-heating.

You also asked if there was a less expensive alternative to dry cleaning when you want to re-wear lightly worn clothes without putting them through a full wash-and-dry cycle (no judgment: we do it all the time). Now you can remove wrinkles along with lingering odors from restaurants or Uncle Steve’s cigars with a quick steam drying cycle.

We do it for you

To determine the winners in the 2018 Customer Satisfaction Study, J.D. Power reviewed 8,629 evaluations from customers who purchased clothes washers and/or dryers, and 7,698 evaluations from those who purchased refrigerators over the past 12 months.

To all of those who participated in the study, and the thousands more who depend on Kenmore every day, we just want to say thank you! Your voices have been heard — and are truly appreciated. As long as you continue to tell us what you want and need, we’ll do our best to keep delivering the style and function that you love at every price point.