End Every Day With A Smile

August 9, 2010 by Kenmore

Things I hate to do: dirty dishes, soiled laundry, cleaning the fridge, vacuuming, window cleaning. Does your list look anything like mine?

As a mom of three and the design leader for Kenmore products, I have been on a personal mission to bring joy to dreaded tasks so there is more time to do things we care about with the people we love.

Our dedicated team of expert designers and engineers share that sentiment.

If you have children or have ever spent time with kids, you understand their smiles are contagious. Playing with them allows us to bond and relive what it was like when we were kids. Delight. Freedom. Fun.

Those are just the feelings that inspired the magical design of our new interactive color LCD controls featured in our top-of-the-line Kenmore Elite dishwasher.

When you use our interactive controls expect to giggle or perhaps break into a hearty chuckle. That’s what we witnessed in the development stage when testing usability with customers.

Testers adored the dishwasher because using it was so easy and fun. They especially liked the display menu with helpful cleaning tips including ways to save time and energy.

Make no mistake: our playful controls deliver serious performance innovations such as
360° PowerWash, a unique spiraling wash arm to clean every nook and crevice; TurboZone, a powerful jet spray “spa treatment” for your dishes; and SmartDry optimized dry time – all with true state-of-the-art technology advancements.

We welcome you to stop by online or at our stores to check out our award-winning dishwashers. The new collection is available in a number of modern styles with either our exclusive smooth-touch buttons or our new interactive color LCD controls.

Our wish is that you’ll be able to cross dirty dishes off your “hate-to-do” list, or at the very least appreciate the way Kenmore dishwashers are designed to make the experience much more pleasurable.


The Kenmore brand represents 100 years of trusted performance, backed by exclusive features and innovations that no other brand can bring to the table. We’re always evolving to ensure day-to-day tasks are taken care of with faster cooking, better cleaning and more living throughout the home.